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MATT BRAZIER - PREMIUM SALES PROFESSIONAL

Vancouver Canucks (NHL)

Senior Account Executive, Premium Sales

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  • Responsible for selling Premium Lease Memberships & Rentals for Canucks, Warriors, and Live Entertainment events for 4 Premium Clubs and 2 Suite Levels, including new Presidents Club. Premium Sales Team achieved $30M+ 22/23, $35M 23/24 & $41M+ 24/25, surpassing budget each year.

  • 25% YOY growth in Suite Rentals + Memberships from 21/22 - 23/24. Triple digit YOY growth in Concert Rental Sales 2022 to 2023.

  • Led Premium Sales team with over $3.5M+ in sales each season. Over $10M total sales.

  • Mentored expanded team of four Account Executives in 2024 Season

  • Rose to occasion when Premium had no Director or Sr Manager for 8+ Months in 2023.

  • Team lead for 2021/22 Premium Sales for Vancouver Warriors Lacrosse (NLL)

  • Team lead for all Premium Sales for Rogers Arena Live Entertainment (22/23-Present)

  • Team lead for all FEVO Suite operations and online suite sales (22/23-Present)

  • Over 50 events worked each year (Hockey/Concerts), providing hundreds of Rental Suites with sale-to-game service, Built valuable book of business and excel at up selling.

  • Well experienced in gameday service and hospitality expectations. All Food and Beverage run in house at Rogers Arena. Daily coordination with Premium Hospitality Manager.

  • Leading part in team that facilitated grand opening and new sales efforts for luxury Presidents Club from inception to sell-out.

  • Led Premium Sales team in outbound efforts & metrics, including attending local business events and arena tours. Created partnership with Vancouver chapter of Entrepreneurs Organization resulting in six figure revenue.

  • Professional communicator and experience dealing with internal & external C-Level Executives + Ownership liaison

  • Along with Senior Manager, helped create and lead all Marketing and Digital Marketing efforts for Canucks Premium, including email marketing, website redesign, sales collateral and more.

  • Led initiative with BI team to create Post-Game Surveys and improve inbound lead processes through Formstack/Tradeable Bits.

  • Established detailed framework for all internal post-game reporting and feedback leading to substantial repeat business for entire team

  • Collaborated with Senior Leadership to develop rental/membership pricing and budget modeling each season.

  • Experienced in all facets of Premium Service and Account Management over four seasons, including three Premium Membership renewal cycles.

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My Journey

Matt Brazier is a seasoned premium sales professional with more than 7 years of experience in the sports industry. His expertise and dedication have consistently driven results, making him a valuable asset in any sales environment. With a passion for sports and a commitment to excellence, Matt is well-equipped to meet the needs of clients and exceed expectations.

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Matt prioritizes client service to achieve the best outcomes. With a focus on experience, he ensures extreme satisfaction from the very first phone call all the way to the celebration at the end of the game. His commitment to excellence guarantees a smooth journey for every client.

Testimonials

Client Experiences

Working with Matt Brazier has been a game-changer for our brand. His strategic approach and dedication to our success have truly set him apart.

"Matt's expertise in sports and entertainment PR is unparalleled. He understands our brand's needs and delivers exceptional results consistently."

John Doe, CEO

"The impact of Matt Brazier's campaigns on our brand visibility has been phenomenal. His creativity and professionalism shine through in every project."

Jane Smith, Marketing Director

"Partnering with Matt Brazier has been a rewarding experience. His commitment to excellence and passion for sports and entertainment PR is evident in everything he does."

David Lee, Head of Operations

Process

Our Approach

Matt Brazier Sports & Entertainment follows a strategic process, starting with in-depth brand analysis and audience profiling. Matt then crafts tailored strategies to elevate your brand's presence and engage your target audience.

Analysis

Understanding Your Brand

Strategy

Crafting Your Story

Execution

Implementing Campaigns

Evaluation

Measuring Impact

Contact Matt Brazier

Get in Touch

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